Marketing collateral design refers to the visual materials created to support a company’s marketing efforts and enhance its brand image. This includes items such as brochures, flyers, business cards, postcards, and other promotional materials.

Marketing collateral design is important because it helps a company to effectively communicate its message and promote its products or services. Well-designed marketing collateral can help to establish a company’s brand identity, create a sense of professionalism, and make a strong impression on potential customers. Additionally, it can help to create a consistent look and feel across all of a company’s marketing materials, which can aid in building trust and credibility with customers.

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