When it comes to business, nothing is cheap and low-budget. BUT when you have skills and dedication you can do anything with your ideas. Today we will talk about, How to market your business in tight budget!
During bad times and financially crisis, clients have less money to spend on marketing, So there are many ideas available to market your business without taking so much risk. Let’s discuss how can you think out of the box and can maximize your limited dollars into great marketing ideas which can take your business to the next level.
Now a days, without any doubt Social media is one of the effective, fast and affordable way to engage your audience and market your business, but social media is not only the way you can market, there are many more other channels and ideas you can use in the marketing campaigns.
Here are the 04 brainstorming marketing ideas for small businesses!
Local Branding / Awareness:
Local Magazines, papers and website are the great channels for gaining local coverage and it can easily help your audience to understand your business, it will help you to increase your new local customers and brand recognition as well as educate people about your services or products.
P.S: Start exploring the well-known writers who cover your industry news and have a good name in market, read out their previous articles, So you can understand what type of language and tone they like. Try to use writer’s tone in your email and send them effective pitch and convey them to write about your business.
Use of Social Media:
If you are in hurry and have a tight schedule just like your budget, then Social Media is the best place for you to market your business. Fast and effective way to viral things in just a few clicks. Every channels have pros and cons so make sure you are targeting the right audience and create best campaign for your brand, focus on quality and value over volume. Identify the right social channel for your business that reach your customers, whether its Facebook, Twitter, Pinterest, Instagram, LinkedIn and the new family member Ello.
Offer coupons:
In this world, everyone here is looking for discounts and coupons, SO offering coupons will help you alot in broadcast marketing. You can easily market your business via coupons, and it always help you to attract new customers. Now a days people are searching for deals and coupons for future shopping as well, So it will also increase your returning customer ratio and you will see remarkable numbers of referral customers. So you will definitely try this for your business marketing.
Search Engine Optimization (SEO):
Search engine optimization a.k.a SEO is one of the most effective and long term marketing tactic for your business. SEO just need patience and if you have patience so let me tell you one thing no other channel is best for you. SEO is long term process and capable to generate value business, SEO is not a rocket science. Google already tell us some principle to follow to make internet web clean and clear, So just follow those rules, generate quality content, build realtionship rather fake links. Promote your content, make your website error free and easy to navigate. That’s all you need to market your business in low budget. If you need any kind of help and FREE consultancy you can contact us as well.
I know there are tons of more ideas to market your business. I would love to hear from you, what you have done so far & future marketing plan as well.
